I am here to help business owners design or develop a purposeful brand identity that reflects their business' unique values and personality.
A brand identity is the way your business looks and sounds – and the thinking behind how your business does so.
Think about a brand identity like a good cup of tea; Brewing a cup of tea requires an understanding of ingredients and brewing methods.
A brand identity should always begin with a brand strategy, which helps us gain an understanding of the business’ goals, values and personality.
We then use this knowledge to craft the perfect cup of tea using right combination of tea leaves, water temperature and steeping time. A brand identity consists logo, typography, colours, and other design elements that are crafted to represent the brand strategy.
I am a strong believer that every business deserves a brand identity, no matter its size. As a small business owner, I understand that budgets can be a challenge – but that shouldn’t mean that a business’ identity should suffer because of it.
My processes are simple and broken down into manageable stages (and payments).
I have packages that provide businesses with the brand identity basics they need to started, and packages that to help build on that work later - when finances allow.
It’s important to me that businesses prioritise having a consistent and purposeful brand identities over budget allocation.
A brand identity can include a variety of elements that work together to create a cohesive and consiustent look and feel for a business. Here are some of the key components that we can consider when developing a brand identity.
This package is designed to arm small businesses with the beginnings of a brand identity. With scaled back deliverables and payments broken down into milestones, the brand basics package is a great place to start if you're a new business, or a business with minimal assets looking for a refresh.
Deliverables:
Once a business has created the Brand basics package - and when they're ready, we can take a look at completing the rest of their brand identity!
Deliverables:
For businesses who are game to tackle the brand identity beast in one project.
Deliverables:
Where's your brand identity at?
What does your brand identity neeeeed?
Lemme come take a look under the hood of your business's identity.
This package is a great place to start if you feel like your brand needs some TLC - but you aren't clear on what that might look like.
We'll leave no stone unturned as we work together in a 1hr session to discover how your brand can grow.
Deliverables: A 1hr session + a PDF report
So your brand has some things, maybe a few things like a logo and colours - or maybe a lot of things that you're finding difficult to know what to use where.
Either way, it's needing some work to become the best brand identity it could be. This package lets us take a look at those assets and work them in to a purposeful brand identity.
This is a scalable package with the minimum being the following: A 2hr (max) session + a new or updated brand guidelines
So, you’ve got all the stuff and things you need to effectively communicate your business’ values, personality, and unique selling proposition to your target audience.
What’s next? Let’s put it to use! I can use my graphic design powers to apply your brand across all of your marketing materials - including your website, social media, and print materials.
Show me!I love getting out and meeting new people, so let's catch up over a coffee to have a chat about what you need and how I can help.
Fill out the form and I will be in touch ASAP!
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